If the math doesn't work, don't do it. This page uses conservative assumptions, low job values,
and a simple funnel model to show whether
$995/month
makes sense in a small rural market.
The response math below is modeled per category (per contractor), because each category is exclusive. If a homeowner needs plumbing this week, there’s only one plumber on the card.
In real life, categories respond differently by season (spring excavation/drainage tends to spike, etc.). This page uses a single conservative model to keep it honest.
| Step | Assumption | Result |
|---|---|---|
| Monthly impressions | 5,000 × 2 | 10,000 |
| Response rate | 0.25% (low) | 25 inquiries |
| Serious inquiries | 50% (low) | 12 calls |
| Close rate | 25% (low) | 3 jobs |
We can make this even more conservative (0.10% response) if you want — the math still usually works with $5K+ jobs.
Watch what happens when we apply conservative drop-offs at each step.
This is why repetition matters in The County: you don’t need huge response rates. You need steady, controlled visibility so the right homeowner remembers you when the need hits.
We’ll use the same conservative funnel and only change job value and gross margin.
| Avg Job | Jobs | Gross Revenue | Gross Profit | Minus Program ($995) |
|---|---|---|---|---|
| $3,000 | 3 | $9,000 | $2,700 (30%) | $1,705 |
| $5,000 | 3 | $15,000 | $4,500 (30%) | $3,505 |
| $8,000 | 3 | $24,000 | $7,200 (30%) | $6,205 |
Buttons only change the profit math display so you can sanity-check your own margins.
In spring, homeowners notice problems fast: drainage, driveway washouts, frost heaves, rotted steps, roof damage, trees down, septic issues, “get it ready for summer” projects. Our mail and magnets are timed to that demand.
We do not claim to “close jobs for you.” We generate opportunity and make it measurable. If you can handle calls and follow up, this becomes predictable.
Founding pricing:
Startup: $2,500 (setup + first 2 drops)
Ongoing: $995/mo (2 drops + tracking + exclusivity)
You don’t need 20 new jobs. You need 3–5 good ones per month to justify this. If your average job is $5K–$8K and your margin is decent, the program cost is small compared to the opportunity.
Founding 8 is limited: one contractor per category, per ZIP cluster. Once filled, it closes until a vacancy opens.
Replace phone/email above with your preferred contact. If you want, add a simple form embed here later.